9:00 AM-10:00 AM
Education session
Room 103
AI is changing the business landscape as we know it and it's time you embrace it. If you can Google, you can use any Generative AI tool to help you save time and increase your productivity in the areas of document creation, marking, image creation and more. As clients' expectations and needs change, businesses will need to adapt and harness AI. The impact of technology isn’t disappearing, and business professionals should embrace the changes coming their way instead of trying to fight them. If want to keep up with the best practices and stay relevant in our emerging AI world you need to get an understanding of AI to help your business stay ahead of the curve.
- Learn how to get the most out of AI and ChatGPT
- Understand the capabilities and limitations of AI language models like ChatGPT
- Foster a mindset that helps you to stay informed about advancements in AI.
- Become aware of how crooks are using AI to trick you as well as your buyers and sellers

Burton Kelso
Transcription Data
The lecture primarily focused on the usage, advantages, and challenges of AI tools and chatbots, emphasizing their impact on various industries, particularly real estate. Here are the key points discussed:
- AI Misconceptions and Adoption: The speaker highlighted common fears and misconceptions about AI, such as the idea that it will take over jobs or that it has malevolent intentions. They stressed that AI should be seen as a tool that can enhance human potential, not as a threat.
- AI Integration in Business: The importance of understanding how AI can fit into one's business model, particularly in real estate, was emphasized. The speaker mentioned that AI could help streamline operations but should be used as a companion to human efforts.
- Prominent AI Tools and Chatbots: Various AI tools and chatbots, including ChatGPT, Microsoft Copilot, Google Gemini, and MetaAI, were discussed. The speaker provided an overview of their features, differences, strengths, and limitations:
- ChatGPT: Known for its versatility but limited in data accuracy if using the free version.
- Microsoft Copilot: Offers a conversational interface with internet access but has a limited number of prompts per session.
- Google Gemini: Suitable for general use but not ideal for mathematical tasks.
- MetaAI: Integrated with Facebook, Instagram, and WhatsApp, offering image generation and AI selfie tools.
- Best Practices for Using AI: The lecture emphasized the importance of crafting effective prompts for AI chatbots. The speaker suggested:
- Talking to AI like a human and assigning roles.
- Providing detailed and context-specific information.
- Limiting prompt complexity to enhance chatbot responses.
- Verifying AI-generated information before relying on it.
- AI's Role in Cybersecurity: The speaker warned about the potential for AI to be used in cybercrime, such as voice cloning and hacking. They advised attendees to protect their personal information and businesses by using tools like Google Alerts and establishing secure communication practices.
- Future of AI in Business: The importance of embracing AI in a thoughtful and intentional way was underscored, with a focus on using it as a foundation for business growth while remaining cautious of its limitations.